What is our pre-order?
Before each season we run a 6week pre-order where we offer our new range to our customers at 30% off the final price.
Why do we do this?
It is an excellent way for us to get an idea of numbers - what you like and what's going to sell well and what we should leave behind.
This helps towards higher resource efficiency and reduction of raw material waste. Excellent!
As a small business it's also great that we can raise some funds upfront to help towards producing the new collection.
When will I get my clothes?
We will have two drops this season. One arriving early April followed by the second early May. You will get updates through your inbox via Mailchimp about the arrival of your new clothes. So keep an eye out, and maybe check your junk.
THIS SUMMER'S COLLECTION
Designed last summer in Lisbon, whilst emerging from the first three months of pregnancy, of which I felt very very queezy! We hit Lisbon by storm, eating lots of lovely nattas! The weather was beautiful, it was only early April. The brightly painted tiles and colour palettes of some of the buildings there really inspired the prints for this summer collection. Lots of bright greens and oranges and soft blues.
We've used a lot of Khadi cotton again this season as it really makes the colours look amazing, and holds them well. Khadi is hand spun, supporting local communities and reduces electric and water waste. We've also brought in some pretty embroidered pieces including our new relaxed linen open jacket in Spot and Dot print.
Shape wise we have kept it pretty simple bringing back our 'Lazy Dress' (new name) from two summers ago, the 'Beachy Gown' from last summer and the 'Flared Jumpsuit' for its fourth summer running. Why re-invent the wheel I ask you, we focus on the bold prints, reworking the patterns you know and love. Introducing a few new pieces every season.
The playsuit has been tweaked a bit. Trying to get the pattern right for everyone is a challenge. We made it longer over winter and we have made it a little bit shorter on the smaller sizes now for summer. We are bringing in the medium long properly this season as this has been popular. As we know most of you like to roll it up and after the success of the belt we have kept this feature allowing you to wear it loose or fitted. We have a new pair of easy dungarees which we love and a twin set - top and bottom which is really fun!